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Pfizer (NYSE:PFE) Price Target and Stock Analysis

On January 6, 2026, UBS set a price target of $25 for Pfizer (NYSE:PFE). At that time, Pfizer's stock was priced at $25.43, showing a slight difference of -1.69% from the target. Pfizer, a major player in the pharmaceutical industry, is known for its wide range of healthcare products and vaccines. It competes with other large pharmaceutical companies in the Zacks Large Cap Pharmaceuticals industry.

Pfizer's stock has been a hot topic among investors, as highlighted by its status as one of the most searched stocks on Zacks.com. Despite this interest, the stock has seen a decline of 2.3% over the past month. This is in contrast to the Zacks S&P 500 composite, which increased by 0.6%, and the Zacks Large Cap Pharmaceuticals industry, which rose by 2.8%. This underperformance raises questions about Pfizer's future stock direction.

The current stock price of Pfizer is $25.43, reflecting a slight increase of 1.05% or $0.265. Yesterday, the stock has fluctuated between $25.18 and $26. Over the past year, Pfizer's stock has reached a high of $27.69 and a low of $20.92. This volatility is common in the stock market, where prices can change due to various factors, including market sentiment and company performance.

Pfizer's market capitalization is approximately $144.59 billion, indicating its significant size in the pharmaceutical industry. The trading volume for the day is 38,061,592 shares on the New York Stock Exchange (NYSE), showing active investor interest. While media releases or rumors can cause immediate stock price changes, fundamental factors like earnings estimate revisions are crucial for long-term investment decisions.

At Zacks, the focus is on evaluating changes in a company's future earnings projections, as these are key indicators of its present value. For Pfizer, understanding these projections can help investors make informed decisions about the stock's potential. Despite the recent decline, Pfizer remains a significant player in the pharmaceutical industry, with its stock performance closely watched by investors.

Published on: January 7, 2026