Niu Technologies (NASDAQ:NIU) is a leading figure in the smart urban mobility industry, renowned for its cutting-edge e-scooters. On March 16, 2026, NIU reported an earnings per share (EPS) of -$0.07, exceeding the anticipated EPS of -$0.13. However, the company recorded a revenue of approximately $96.68 million, marginally below the expected $98.68 million.
In the fourth quarter of 2025, Niu Technologies disclosed revenues of RMB 676.2 million, marking a 17.4% decrease from the corresponding period in 2024. The net loss for the quarter widened to RMB 88.1 million from RMB 72.5 million in the preceding year. Despite these hurdles, the company managed to achieve full-year revenues of RMB 4.3 billion, a 31% growth year over year, with a significantly reduced net loss of RMB 39.4 million compared to RMB 193.2 million in 2024.
Operationally, Niu Technologies sold 172,763 e-scooters in the fourth quarter, a 23.8% decline year over year. Sales in China constituted 158,782 units, a decrease of 12.9%, while international sales plummeted by 68.4% to 13,981 units. As of December 31, 2025, the company boasted 4,540 franchised stores in China, underscoring its robust domestic market presence.
Financially, NIU has a price-to-earnings (P/E) ratio of approximately -73.57, indicating negative earnings. The price-to-sales ratio stands at about 0.39, suggesting investors pay $0.39 for every dollar of sales. The enterprise value to sales ratio is approximately 0.25, reflecting the company's valuation in relation to its sales. NIU's earnings yield is around -1.36%, another indicator of negative earnings. The debt-to-equity ratio is approximately 0.45, showing a moderate level of debt relative to equity. Additionally, the current ratio is about 1.21, indicating a reasonable level of liquidity to cover short-term liabilities.
