On December 17, 2025, Deutsche Bank maintained its "Buy" grade for Robinhood (NASDAQ:HOOD), with the action being "hold." At the time of this announcement, the stock price was $119.40. According to Deutsche Bank, Robinhood is witnessing prediction markets in the early stages of a 'supercycle.' Robinhood is a financial services company known for pioneering commission-free trading of stocks and exchange-traded funds via a mobile app. It faces competition from other online brokerages and now, traditional sports books.
Robinhood has announced the launch of a new set of sports-focused event contracts, allowing customers to place wagers on the individual performances of professional football players. This move comes as the online brokerage seeks to expand its offerings in the sports betting industry, which is becoming increasingly competitive with the influx of new rivals. The introduction of these features positions Robinhood in direct competition with traditional sports books.
The stock for HOOD is currently priced at $119.40, reflecting an increase of 3.59% or $4.14. During the day, the stock has fluctuated between a low of $115.76 and a high of $120.66. Over the past year, the stock has reached a high of $153.86 and a low of $29.66. HOOD has a market capitalization of approximately $105.68 billion. The trading volume for the day is 20,842,261 shares on the NASDAQ exchange.
Robinhood's new features allow users to engage in parlay and prop bets on NFL games and players. Starting Tuesday, users can trade preset combinations of outcomes, totals, and spreads for individual NFL games. By early 2026, users will also have the option to create custom combinations of up to ten outcomes across different NFL games, which will resemble parlay bets. JB Mackenzie, Vice President and General Manager of Futures and International at Robinhood, highlighted the structural similarity to parlays.
Additionally, Robinhood is enabling users to place real-time wagers on individual NFL player performances, such as scoring touchdowns or achieving specific passing, receiving, and rushing yards. This strategic move is part of Robinhood's broader effort to capitalize on the growing interest in sports betting and diversify its revenue streams beyond traditional stock trading.
