Brown-Forman (NYSE: BF-B) is a major American spirits company best known for Jack Daniel’s Tennessee Whiskey. Its portfolio also includes Woodford Reserve, Old Forester, Herradura, el Jimador, Diplomático Rum, and several other beverage brands.
On September 2, 2026, Brown-Forman reported results for its first quarter of fiscal 2027, which ended July 31, 2026. Diluted earnings per share increased 6% year over year to $0.38, narrowly exceeding the consensus estimate of $0.37. The improvement reflected lower non-operating postretirement expenses and the benefit of previous share repurchases, partially offset by lower operating income.
Quarterly net sales declined 1% to $911 million, slightly below analysts’ average estimate of approximately $914.9 million. Reported operating income decreased 3% to $252 million, although organic operating income increased 4%. Gross margin expanded by 40 basis points to 60.2%, primarily because of lower costs.
The sales decline was driven by the end of Brown-Forman’s Korbel relationship, lower used-barrel sales, and weakness in its tequila portfolio. Tequila net sales fell 12%, including a 17% decline for Herradura and a 10% decline for el Jimador. Lower pricing contributed to the weakness in both brands.
Innovation helped offset some of these pressures. Net sales from the ready-to-drink portfolio increased 20%, supported by New Mix, while whiskey sales were flat. Emerging-market sales advanced 11%, or 9% organically, primarily because of New Mix’s double-digit growth in Mexico. By comparison, U.S. sales declined 3%, and developed international-market sales fell 6%.
Brown-Forman maintained its fiscal 2027 outlook despite expecting difficult consumer and geopolitical conditions. Management continues to forecast approximately flat organic net sales and a 3% to 5% decline in organic operating income. The company also expects product innovation, restructuring benefits, and changes to its U.S. distribution network to support performance.
The results arrive amid disagreement within the Brown family, which controls Brown-Forman through its voting shares. According to the Wall Street Journal, two family members circulated a letter criticizing the company’s leadership and strategic direction. The dispute followed a roughly 60% decline in Brown-Forman’s share price over five years, unsuccessful merger discussions, and the rejection of a reported $15 billion takeover proposal from Sazerac.
Based on market data around the earnings release, Brown-Forman’s Class B shares had a trailing P/E ratio of approximately 17.34. This implies an earnings yield of about 5.77%, although both measures change with the share price and should not be used alone to determine whether the stock is undervalued.
