Church & Dwight (NYSE: CHD) is a prominent American household products manufacturer. The company owns many well-known brands, including Arm & Hammer, Trojan, and OxiClean. It operates in the competitive consumer goods market, focusing on personal care, household, and specialty products.
On May 29, 2026, leading analyst firm Goldman Sachs showed confidence in Church & Dwight, restating its "Buy" investment rating for the company. The firm increased its price target for the stock to $111.00 from a previous target of $109.00. This suggests potential growth from its price of $95.63 at the time of the rating.
This positive outlook follows a key strategic move by Church & Dwight. The company recently acquired the Miss Mouth's Messy Eater brand for approximately $325.00 million. This brand specializes in fast-growing, non-toxic stain removal products, expanding Church & Dwight's presence in the cleaning market segment. The transaction closed on May 28th.
The acquired brand demonstrates strong financial performance, with net sales of about $80.00 million and an EBITDA of around $28.00 million for the twelve months ending December 31, 2025. EBITDA, or Earnings Before Interest, Taxes, Depreciation, and Amortization, is a key measure of a company's operational profitability.
The brand's success is notable, with CEO Rick Dierker highlighting its status as the #1 stain remover brand on Amazon (NASDAQ: AMZN). This growth supports its expansion into multiple U.S. retailers. Currently, Church & Dwight stock has a market capitalization of about $22.66 billion and has traded between $81.33 and $106.04 over the past year, reflecting its recent stock performance.
