Rogers Communications (NYSE:RCI) is a major player in the Canadian telecommunications industry, providing a wide range of services including wireless communications, cable television, and internet services. The company competes with other Canadian telecom giants like Bell Canada and Telus.
On July 15, 2025, Scotiabank maintained its "Sector Perform" rating for Rogers, suggesting investors hold onto their shares. At that time, the stock was priced at $33.31. Scotiabank also raised its price target for Rogers to C$49 from C$48.50. This adjustment reflects confidence in Rogers' potential growth, possibly influenced by the company's recent innovations.
Rogers has launched a new satellite-to-mobile text messaging service, Rogers Satellite, which is the first of its kind in Canada. This service enhances connectivity by allowing users to connect in areas without traditional cell service, covering over 5.4 million square kilometers. The introduction of Rogers Satellite is a significant milestone for the company, coinciding with the 40th anniversary of the first wireless call in Canada.
Tony Staffieri, President and CEO of Rogers, highlighted the importance of this technology in keeping Canadians connected and safe. This innovative service could potentially drive future growth and justify the increased price target set by Scotiabank. Currently, RCI's stock is priced at $33.34, showing a slight increase of 0.26% or $0.09. The stock has fluctuated between $33.01 and $33.38 today. Over the past year, RCI has seen a high of $41.84 and a low of $23.18. With a market capitalization of approximately $18.13 billion, Rogers remains a significant player in the market. Today's trading volume for RCI is 257,370 shares, indicating active investor interest.
