Dallas, Texas-based JRjr33, Inc., which was previously known as CVSL Inc. until its renaming in March 2016, managed a collection of direct-to-consumer brands both within the United States and abroad. The company structured its operations into three primary divisions: home furnishings, health and wellness products, and specialty gourmet food. Its diverse product range encompassed artisan-crafted home goods like baskets, pottery, and decorative vinyl expressions; a variety of unique food items such as hand-blended spices, oils, and baking mixes; and health-centric offerings including nutritional supplements and skincare.