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Back to School: IBUYETF Trends · Sep 18, 2026The Amplify Online Retail ETF (IBUY) strives to mirror the price movements of the EQM Online Retail Index, prior to the deduction of fees and operational expenses. This benchmark index is made up of a broad, international assortment of publicly traded companies that generate a substantial portion of their income from the digital retail industry, encompassing traditional e-commerce, online travel services, virtual marketplaces, and integrated multi-channel retail approaches.