Birks Group Inc. is an enterprise specializing in the creation, production, and sale of upscale jewelry, watches, sterling and plated silver items, and gifts across both the United States and Canada. Its operational structure comprises two main divisions: Retail and Other. The company's diverse array of products includes exclusive designer pieces, diamonds, gemstone and precious metal adornments, rings, ceremonial wedding bands, earrings, bracelets, necklaces, individual precious gemstones, gold items, and pearls.