ATIF Holdings Ltd. operates as a specialized consulting firm, extending its services across both Asia and North America. Its primary function involves providing initial public offering (IPO) advisory to small and medium-sized enterprises (SMEs), with a focus on guiding these clients through the process of listing on U.S. over-the-counter (OTC) markets and various stock exchanges. The company also manages two online platforms: IPOEX.com, an internet-based financial information and service portal that delivers membership benefits such as market intelligence, pre-IPO education, investor relations (IR) media, and matchmaking solutions for SMEs and financial institutions.