Headquartered in Vancouver, Washington, Adaptive Ad Systems, Inc. is a digital media and video communications enterprise established in 1994. Formerly known as Adaptive Media, Inc. until its name change in June 2014, the company, along with its subsidiaries, specializes in the development, manufacturing, and deployment of hardware for dynamic digital ad insertion (DDAI) and streaming media, complemented by its own DDAI processing software. These advanced solutions are primarily utilized within the cable TV, satellite, and IPTV sectors.