Marriott International, Inc. (NASDAQ:MAR) is a leading global hospitality company with a vast portfolio of hotels and resorts. Competing against giants like Hilton Worldwide and Hyatt Hotels, Marriott stands out with its diverse brand offerings catering to various market segments. On February 11, 2026, Ben Chaiken from Mizuho Securities set a price target of $343 for Marriott, while the stock was trading at $359.35, indicating a price difference of approximately -4.55% from the target.
Marriott's guidance for 2026 is optimistic, driven by its strong global brand performance and an expanding loyalty program. The luxury segment, in particular, is performing exceptionally well. However, U.S. Revenue Per Available Room (RevPAR) growth faces challenges due to weaker spending by middle- and lower-income consumers. Conversely, international markets, especially China, are seeing accelerating growth, bolstering the company's positive outlook.
The company's asset-light business model, focusing on managing rather than owning properties, is a significant advantage. This strategy, combined with an expanding room pipeline and aggressive share buybacks, supports an expected 13% to 15% growth in earnings per share (EPS) for 2026. However, Marriott's shares are trading at a high valuation of 30 times forward earnings, which may raise concerns among some investors.
Currently, the stock is priced at $359.35, reflecting an increase of 8.50% or $28.14. Today, it has fluctuated between a low of $347.36 and a high of $363.54, marking its highest price over the past year. Marriott's market capitalization stands at approximately $96.43 billion, with a trading volume of 4,005,186 shares on the NASDAQ exchange.
