Marriott International Inc (NASDAQ:MAR), a leading global hospitality company, continues to outperform in the competitive hotel industry. With a vast portfolio of hotels and related lodging facilities, Marriott operates and franchises hotels and licenses vacation ownership resorts worldwide, competing closely with giants like Hilton Worldwide Holdings and Hyatt Hotels Corporation. Recently, BMO Capital has reaffirmed its confidence in Marriott by maintaining an "Outperform" rating and raising its price target from $370 to $400, as reported by TheFly.
On February 10, 2026, Marriott's stock experienced a notable 8.5% surge in early trading, reaching $359.35. This increase was a direct response to the company's announcement of revenue of $6.69 billion for the fourth quarter of 2025, slightly above the analysts' forecast of $6.67 billion. The revenue growth was primarily fueled by an uptick in international travel and the expansion of Marriott's loyalty program.
Although the company's adjusted earnings per share (EPS) of $2.58 were slightly below the consensus of $2.61, Marriott's worldwide revenue per available room (RevPAR) saw a 1.9% increase during the quarter. The international RevPAR growth of 6.1% played a significant role in offsetting the nearly flat performance in the US and Canada.
Looking forward, Marriott has set its sights on continued growth, projecting its first-quarter adjusted EPS to be between $2.50 and $2.55, in line with Wall Street's expectations. The company also anticipates worldwide RevPAR growth of 1% to 2%. For the full year, Marriott expects adjusted EPS to range from $11.32 to $11.57, with RevPAR growth projected to be between 1.5% and 2.5%.
With plans to achieve net room growth of 4.5% to 5% and aim for capital returns exceeding $4.3 billion, Marriott remains a strong contender in the hospitality industry. The stock has seen fluctuations between a low of $347.36 and a high of $363.54, marking its highest price over the past year. Marriott's market capitalization is approximately $96.43 billion, with a trading volume of 4,005,186 shares on the NASDAQ exchange, showcasing its significant presence and investor interest in the market.
