ServiceNow (NYSE:NOW) is a prominent player in the cloud computing industry, specializing in digital workflows and enterprise solutions. The company is known for its innovative platform that helps businesses automate and streamline their operations. ServiceNow competes with other tech giants like Salesforce and Microsoft in the enterprise software market.
On January 21, 2026, Mizuho Securities set a price target of $190 for ServiceNow, suggesting a potential price increase of approximately 51.52% from its current trading price of $125.40. This optimistic outlook comes despite a challenging year in 2025, where the stock price declined nearly 28%. The decline occurred even after a stock split aimed at making shares more accessible to investors.
In 2025, ServiceNow made significant efforts to boost its market position. The company announced a high-profile acquisition and introduced major updates to its platform. The Yokohama upgrade, launched in March, transitioned the ServiceNow AI Platform from an assistive AI system to a more autonomous one. Later, the Zurich upgrade was also announced, further enhancing the platform's capabilities.
Despite these strategic moves, ServiceNow's stock performance remained underwhelming throughout 2025. The stock's current price of $125.40 reflects a decrease of 1.91, or -1.50% in percentage terms. Today, the stock has traded between $125.03 and $128.78, with a market capitalization of approximately $130.21 billion. The trading volume for the day is 16.63 million shares.
Over the past year, ServiceNow's stock has reached a high of $239.62 and a low of $125.03. These figures highlight the volatility the stock has experienced. Despite the challenges, Mizuho Securities' price target indicates confidence in ServiceNow's potential for recovery and growth in the coming year.
