Stifel raised its price target on McDonald’s Corp. (NYSE:MCD) to $315 from $300 while maintaining a Hold rating, following reports the fast-food giant has reached a deal with franchisees to lower prices on certain combo meals.
According to the Wall Street Journal, the agreement will reduce prices on menu items such as the Quarter Pounder and Big Mac in an effort to restore value perception. Stifel said the actual impact is difficult to assess due to regional price variations and consumer perceptions.
The analysts noted that while discounts could reach an average of 15% compared with around 10% previously, consumer comparisons may be influenced by anchoring bias. They added that McDonald’s promotional plans for the second half of 2025, including BTS-themed Happy Meals and aggressive limited-time combo offers, should boost customer engagement.
Stifel said it holds a more constructive view on McDonald’s but will take a wait-and-see approach until the company provides further clarity before revisiting its rating.
