Monster Beverage Corporation, listed on the NASDAQ as MNST, is a leading player in the energy drink market. Known for its popular Monster Energy drinks, the company competes with other giants like Red Bull and PepsiCo's Rockstar. On January 8, 2026, Cowen & Co. maintained a "Hold" rating for MNST, with the stock priced at $77.46.
TD Cowen raised its price target for Monster Beverage from $74 to $80, indicating a positive outlook. This comes as the company introduces a new zero-sugar flavor, Ultra Punk Punch, available exclusively at Circle K stores. The launch is part of a strategy to expand its product line and attract health-conscious consumers.
The current stock price of MNST is $77.45, reflecting a 1.71% increase today. The stock has fluctuated between $75.49 and $77.73 during the day. Over the past year, MNST has seen a high of $78.31 and a low of $45.70, showcasing its volatility in the market.
Monster Beverage's market capitalization stands at approximately $75.67 billion, highlighting its significant presence in the industry. With a trading volume of 449,883 shares today, investor interest remains strong. The upcoming nationwide rollout of Ultra Punk Punch in March could further impact the stock's performance.
