DoubleVerify Holdings, Inc. (NYSE:DV) is a company that provides software solutions for digital media measurement, data, and analytics. It helps advertisers ensure their ads are viewable by real people, in safe environments, and in the right context. The company faces competition from major platforms like Meta Platforms and Amazon, which offer native tools for advertisers.
On July 7, 2025, Greg Palm from Craig-Hallum set a price target of $20 for DV, suggesting a potential upside of approximately 29.58% from its current trading price of $15.44. However, the stock is currently trading at $15.38, reflecting a slight decrease of 0.23% with a change of $0.035. The stock has fluctuated between $15.34 and $15.59 during the trading day.
Investors in DV have the opportunity to lead a securities fraud class action lawsuit, as highlighted by the Law Offices of Frank R. Cruz. The lawsuit claims that between November 2023 and February 2025, DoubleVerify failed to disclose critical information about shifts in advertising spending. Customers reportedly moved their spending from open exchanges to closed platforms, where DV's technology was less effective.
This shift in advertising spending forced DoubleVerify to compete directly with the native tools of major platforms like Meta Platforms and Amazon. Additionally, the company's ability to monetize its Activation Services was reportedly constrained due to the development of its technology. Investors have until July 21, 2025, to participate in the ongoing lawsuit.
Despite these challenges, DoubleVerify's market capitalization stands at approximately $2.5 billion. Over the past year, the stock has reached a high of $23.11 and a low of $11.52. Today's trading volume for DV is 743,628 shares on the NYSE, indicating active investor interest in the stock.
