Baidu's earnings per share of $1.90 surpassed analyst estimates, demonstrating resilience despite a slight revenue shortfall. The company's cloud business continues to thrive, fueled by AI advancements, which help offset declines in the advertising sector. Financial metrics highlight Baidu's stability, with a P/E ratio of 8.44 and a debt-to-equity ratio of 0.38.
Baidu Inc. (NASDAQ:BIDU), a leading Chinese technology company, is renowned for its search engine and artificial intelligence capabilities. Operating across sectors like advertising and cloud services, Baidu faces challenges in the advertising market but maintains robust growth in its cloud business, driven by cutting-edge AI technology.
On August 20, 2025, Baidu reported earnings per share of $1.90, beating the estimated $1.74. However, the company generated revenue of approximately $4.97 billion, slightly below the expected $5.01 billion. This modest shortfall reflects ongoing difficulties in the advertising market, as noted by Reuters, amid prolonged economic uncertainty. Despite the dip in advertising revenue, Baidu's stock has shown resilience, largely due to strong demand for its cloud business. The AI Cloud segment reported solid revenue growth, powered by Baidu’s enhanced full-stack AI capabilities and comprehensive end-to-end AI products and solutions.
Baidu’s financial metrics offer insight into its market valuation. The company maintains a price-to-earnings (P/E) ratio of approximately 8.44, indicating how the market values its earnings. Its price-to-sales ratio is about 1.64, reflecting its market value relative to revenue. The enterprise value to sales ratio stands at around 2.03, showing the company’s total value compared to its sales.
The company’s financial health is further underscored by a debt-to-equity ratio of approximately 0.38, suggesting a moderate level of debt relative to equity. Baidu also maintains a current ratio of about 2.29, indicating its ability to cover short-term liabilities with short-term assets. These metrics highlight Baidu’s financial stability as it navigates market challenges.
