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Birkenstock Shares Slide 9% Despite Strong Revenue Growth and Margin Performance

Birkenstock Holding plc (NYSE: BIRK) reported fiscal 2025 results showing revenue growth that exceeded guidance, though shares fell more than 9% intra-day on Thursday following the announcement.

The footwear company said fiscal 2025 revenue rose 16% to €2.1 billion, surpassing its guidance range of 15% to 17%, driven by strong consumer demand across all regions, channels, and product categories. Adjusted EBITDA margin reached 31.8% for the year ended September 30, landing at the top end of guidance despite a combined 70-basis-point headwind from currency translation and tariffs.

Net profit increased 82% year over year to €348 million, compared with €192 million in the prior year, while earnings per share climbed 83% to €1.87 from €1.02.

Birkenstock recorded double-digit revenue growth across all geographic regions, with the Americas up 15% or 18% in constant currency, EMEA rising 14%, and APAC delivering the strongest growth at 31%, or 34% in constant currency.

The company’s B2B channel expanded 20%, while direct-to-consumer revenue increased 11%. Closed-toe footwear continued to outperform sandals, with its share of total revenue rising by 500 basis points to 38%.

During fiscal 2025, Birkenstock opened 30 new retail stores, bringing its global total to 97 locations. Capital expenditures totaled approximately €85 million, primarily aimed at expanding production capacity.

For fiscal 2026, Birkenstock projected constant-currency revenue growth of 13% to 15%, translating to reported revenue of €2.30 billion to €2.35 billion. The company expects adjusted EBITDA of at least €700 million and plans to open around 40 new retail stores worldwide.

Published on: December 18, 2025