On December 11, 2025, Jon Keypour from Goldman Sachs set a price target of $96 for Signet Jewelers (NYSE:SIG). At the time, the stock was trading at $92.58, indicating a potential upside of about 3.69%. Signet Jewelers is the world's largest retailer of diamond jewelry, known for its brands like Kay, Zales, and Jared. Despite operating in a mature market, Signet has several competitive advantages, including its scale and digital platform.
Signet's stock has seen a 30% rise over the past three years, although this growth has been uneven. Earlier in 2025, the stock faced challenges due to weak holiday results in 2024 but managed to recover. The company's ability to bounce back highlights its resilience and strategic approach, such as stock buybacks to leverage its low valuation. Signet is considered a value stock, trading at a price-to-earnings ratio of just 9.
In the third quarter, Signet delivered strong results, but its guidance for the fourth quarter was disappointing. The holiday season is crucial for Signet, as jewelry is a popular gift during this time. The company's well-known banners play a significant role in the holiday market, and investors are keen to see how Signet leverages its position in the industry.
Currently, SIG is priced at $92.58, with a recent increase of $5.33, reflecting a 6.11% rise. The stock has fluctuated between $88.22 and $92.82 today. Over the past year, it reached a high of $110.20 and a low of $45.55. Signet's market capitalization is approximately $3.79 billion, with a trading volume of 822,977 shares.
