British American Tobacco p.l.c. (NYSE:BTI) is a leading global tobacco company known for its wide range of products, including cigarettes and newer tobacco alternatives. The company is actively expanding its portfolio to include innovative offerings beyond traditional tobacco products. This strategic move aims to capture a larger market share and adapt to changing consumer preferences.
On December 10, 2025, Morgan Stanley adjusted BTI's grade to "Underweight" while maintaining a "hold" action. At that time, BTI's stock price was $58.68. Despite this, Morgan Stanley raised the price target from 3,000 GBp to 3,050 GBp, indicating a cautious yet optimistic outlook for the company's future performance.
BTI recently provided a full-year pre-close update, highlighting growth in new categories and momentum in the US market. The company is focusing on expanding its portfolio beyond traditional tobacco products, which is expected to drive significant growth. This strategic shift is crucial for strengthening BTI's position in the competitive landscape.
Currently, BTI's stock is priced at $58.65, reflecting a 2.37% increase or $1.36. The stock has fluctuated between a low of $57.82 and a high of $58.715 today. Over the past year, BTI has reached a high of $59.29 and a low of $34.82, showcasing its volatility in the market.
BTI boasts a substantial market capitalization of approximately $128.7 billion, indicating its strong presence in the industry. Today's trading volume for BTI stands at 1,973,242 shares, reflecting active investor interest. The company's commitment to adapting to changing consumer preferences and regulatory environments ensures its sustained success in the future.
