On December 3, 2025, Banco Santander set a price target of $22 for NYSE:NU. At the time, NU's stock price was $17.44, suggesting a potential increase of about 26.15%. Nubank, the company behind NU, is a major player in digital financial services, known for its innovative approach and large customer base.
Nubank is planning to secure a banking license in Brazil by 2026. This decision is driven by a new regulation from Brazil's central bank and the National Monetary Council. The regulation requires nonbank companies to avoid using "bank" in their branding. Nubank already holds licenses for its current services, but aims to comply with the new rule to preserve its brand identity.
Despite this regulatory change, Nubank assures that its capital, liquidity, and customer base, which exceeds 110 million in Brazil, will remain unaffected. Livia Chanes, a key figure at Nubank, emphasized the company's success in integrating 28 million people into the financial system over 12 years. This highlights Nubank's significant impact on financial inclusion.
NU's stock, currently priced at $17.44, has seen a slight decrease of 0.97%, dropping by $0.17. The stock's trading range for the day was between $17.29 and $17.72. Over the past year, NU's stock has fluctuated between a high of $17.84 and a low of $9.01, reflecting its market volatility.
Nubank's market capitalization is approximately $84.1 billion, with a trading volume of 31.8 million shares. As highlighted by Banco Santander, the potential price increase to $22 indicates confidence in Nubank's strategic moves and market position.
