Booking Holdings Inc. (NASDAQ: BKNG) is a leading player in the online travel industry, providing services through its various brands like Booking.com, Priceline, and Agoda. The company is known for its extensive range of travel-related services, including hotel reservations, car rentals, and flight bookings. It competes with other major travel service providers like Expedia and TripAdvisor.
On November 24, 2025, BNP Paribas set a price target of $6,100 for BKNG, suggesting a potential upside of approximately 26.14% from the then-current stock price of $4,835.99. This optimistic outlook reflects confidence in BKNG's growth potential. As of now, the stock price is approximately $4,821.97, showing a slight increase of about 1.13% or $53.97.
BKNG's stock has shown volatility, trading between $4,613.52 and $4,896.32 today. Over the past year, it has reached a high of $5,839.41 and a low of $4,096.23. This range indicates the stock's fluctuating nature, which investors should consider when evaluating potential returns. The company's market capitalization is approximately $155.43 billion, with a trading volume of 105,153 shares.
In addition to the price target, BKNG's Chief Financial Officer, Ewout Steenbergen, will present at the Nasdaq 53rd Investor Conference in London on December 9. This event, organized with Morgan Stanley, will be accessible through a live audio cast. Such presentations can provide valuable insights into the company's strategies and future prospects, potentially influencing investor sentiment.
