MercadoLibre, Inc. (NASDAQ:MELI) is a leading e-commerce and fintech company in Latin America, often likened to Amazon due to its extensive online marketplace. Headquartered in Uruguay, it operates in 18 countries, including Argentina, where it originated. The company has developed a robust logistics network and offers a membership program called Meli+ to enhance customer experience.
On November 24, 2025, Kaio Prato from UBS set a price target of $2,900 for MELI, down from a previous target of $3,000. At the time, the stock was trading at $1,951.78, suggesting a potential upside of 48.58%. Despite the adjusted target, the stock's performance remains strong, with a recent increase of 2.74%, or $52.03, in its trading price.
MercadoLibre's operations have consistently outperformed the market, yet it remains relatively unknown in the U.S. due to its Latin American focus. The company reported a 39% year-over-year revenue increase in the third quarter, driven by growth in its commerce, fintech, and credit sectors. This growth is supported by record buyer activity and strategic investments.
The company's logistics network has seen a 28% increase in same or next-day deliveries year-over-year, although total deliveries have decreased. This is partly due to Meli+ members choosing delivery days that suit them better. MercadoLibre's fintech arm, MercadoPago, continues to expand rapidly, contributing to the company's robust financial performance.
Wall Street analysts are optimistic about MELI, with an average brokerage recommendation of 1.58, indicating a position between Strong Buy and Buy. Out of 20 brokerage firms, 75% have given a Strong Buy rating. This positive sentiment, along with the company's strategic growth initiatives, positions MercadoLibre well for future success.
