Bath & Body Works, listed on the NYSE under the symbol BBWI, is a well-known retailer specializing in personal care products, including fragrances, lotions, and candles. The company has faced significant challenges recently, as evidenced by a sharp decline in its stock price. On November 20, 2025, Robert W. Baird set a price target of $19 for BBWI, suggesting a potential price increase of approximately 20.1% from its current price of $15.82.
Despite this optimistic price target, BBWI's stock has been under pressure. On the same day, the stock market experienced a downturn, and BBWI shares plummeted by 25% following the company's announcement of declining sales and earnings. The retailer also reduced its forecast for the year, indicating challenges in its growth strategy. CEO Daniel Heaf acknowledged the need for a reassessment of their approach, as highlighted by WSJ.
BBWI's stock reached a new 52-week low, falling over 50% this year. The company missed third-quarter earnings estimates, which it described as "disappointing." In response, CEO Daniel Heaf announced a turnaround plan to revitalize the business. This plan includes exiting categories such as haircare and men's grooming to refocus on core products, aiming for $250 million in cost savings by 2027, as reported by CNBC.
The stock for BBWI is currently priced at $15.82, reflecting a significant decrease of 24.81% with a change of $5.22. During the day, the stock fluctuated between a low of $15.43 and a high of $16.53. Over the past year, the stock reached a high of $41.87 and a low of $15.43. BBWI has a market capitalization of approximately $3.39 billion, with a trading volume of 39.49 million shares.
