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Scotts Miracle-Gro (NYSE:SMG) Faces Competition but Shows Promising Turnaround Efforts

Scotts Miracle-Gro (NYSE:SMG) is a well-known company in the lawn and garden industry, providing products for both consumer and professional markets. The company is recognized for its lawn care products, plant foods, and growing media. Scotts Miracle-Gro faces competition from other industry players like Bayer and Syngenta.

On November 6, 2025, Stifel Nicolaus set a price target of $70 for SMG, while the stock was trading at $56.02. This suggests a potential upside of about 25%. The stock has seen a recent price increase of $1.56, or 2.86%, indicating positive investor sentiment.

Scotts Miracle-Gro is actively working on its turnaround strategy. The company is focusing on reducing debt and improving free cash flow. This is crucial after a challenging year and previous missteps. The consumer business is gaining momentum, with e-commerce sales up by 23%. Retailer destocking is nearly complete, which bodes well for 2026.

The Hawthorne unit, which faced difficulties, is no longer consuming cash. This is a positive development for the company. Additionally, the dividend is now secure and fully covered by free cash flow, providing reassurance to investors.

SMG's market capitalization is approximately $3.23 billion, with a trading volume of 1,445,083 shares. The stock has fluctuated between $52.75 and $56.51 today. Over the past year, it reached a high of $83.55 and a low of $45.61. These figures reflect the stock's volatility and potential for growth.

Published on: November 6, 2025