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Harley-Davidson Shares Fall Despite Big Q3 Beat as Finance Unit Reshapes Model

Harley-Davidson Inc. (NYSE: HOG) shares fell more than 5% in Tuesday’s session even though the company reported third-quarter results that significantly beat expectations, propelled by a transformation in its financial services arm.

The company posted adjusted earnings of $3.10 per share, well ahead of the $1.58 consensus, while revenue rose 17% year over year to $1.34 billion, topping estimates of $1.01 billion. The outperformance was largely tied to the completed Harley-Davidson Financial Services transaction with KKR and PIMCO, which shifted the unit to a capital-light, lower-risk structure.

Global motorcycle retail sales declined 6% from a year earlier amid weaker consumer confidence and elevated interest rates, with North America down 5% and international markets down 9%. The motorcycle segment (HDMC) delivered a 23% revenue increase as global shipments climbed 33%, although HDMC operating income margin compressed to 5.0% from 6.3% a year ago. Management said the HDFS deal was expected to free up roughly $1.2 billion to $1.25 billion in discretionary cash by the end of the first quarter of 2026.

Published on: November 4, 2025