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WD-40 Company's Exceptional Capital Efficiency Outshines Competitors

WD-40 Company (NASDAQ:WDFC) is a global consumer products company known for its multi-use product, WD-40, which is used for lubrication, cleaning, and protection. The company operates in the maintenance, repair, and overhaul (MRO) segment, serving both consumer and industrial markets. Its main competitors include companies like J&J Snack Foods Corp. (JJSF), Quaker Chemical Corporation (KWR), Lancaster Colony Corporation (LANC), Balchem Corporation (BCPC), and Innospec Inc. (IOSP).

WD-40 Company exhibits a remarkable Return on Invested Capital (ROIC) of 24.83%, significantly surpassing its Weighted Average Cost of Capital (WACC) of 4.46%. This results in a ROIC to WACC ratio of 5.57, indicating that the company is generating returns well above its cost of capital. This strong ratio suggests efficient capital utilization and robust profitability, setting WD-40 apart from its peers.

In comparison, J&J Snack Foods Corp. has a ROIC of 6.68% and a WACC of 5.30%, resulting in a ROIC to WACC ratio of 1.26. Quaker Chemical Corporation, on the other hand, shows a negative ROIC of -2.87% against a WACC of 8.90%, leading to a negative ROIC to WACC ratio of -0.32. These figures highlight the challenges these companies face in generating returns above their cost of capital.

Lancaster Colony Corporation and Balchem Corporation have ROIC to WACC ratios of 2.55 and 1.26, respectively. While these ratios are positive, they still fall short of WD-40's impressive 5.57 ratio. Innospec Inc. comes closer with a ROIC to WACC ratio of 2.99, but it still lags behind WD-40's superior capital efficiency.

Overall, WD-40 Company's ability to generate high returns on invested capital compared to its cost of capital underscores its strong performance in the industry. This efficiency in capital utilization not only highlights its profitability but also positions it as a leader among its peers.

Published on: November 3, 2025