Roku, Inc. (NASDAQ: ROKU) is a prominent player in the streaming industry, providing a platform that connects users to streaming content. As of October 31, 2025, Wells Fargo set a price target of $116 for ROKU, suggesting a potential increase of 15.97% from its current price of $100.03. This optimistic outlook reflects confidence in Roku's market position and growth potential.
Despite this positive forecast, Ethic Inc. has reduced its holdings in Roku by 32.8% in the recent quarter, as per their SEC filing. They now own 2,852 shares, valued at $248,000, after selling 1,392 shares. This move indicates a cautious approach by Ethic Inc., possibly due to market volatility or portfolio rebalancing.
Other institutional investors have shown varied interest in Roku. Banque Transatlantique SA and Beaird Harris Wealth Management LLC both acquired new stakes in the company during the first quarter, valued at approximately $28,000 and $30,000, respectively. This suggests a growing interest in Roku's potential among smaller investors.
Golden State Wealth Management LLC significantly increased its stake in Roku by 125.4% in the first quarter, now holding 444 shares valued at $31,000. This substantial increase indicates confidence in Roku's future performance, aligning with Wells Fargo's positive price target.
ROKU's stock has seen a 1.44% increase, with a price change of $1.42, trading between $96.91 and $103 during the day. Over the past year, the stock has fluctuated between a high of $107.25 and a low of $52.43. With a market capitalization of $14.7 billion and a trading volume of 6,570,697 shares, ROKU remains a significant player in the streaming market.
