On October 2, 2025, Jefferies updated its rating for Alphabet Inc. (NASDAQ:GOOGL) to a "Buy" recommendation. At the time, the stock was priced at approximately $244.63. This update came after Jefferies raised Alphabet's price target, following tests of an AI chatbot, as highlighted by TheFly. Alphabet, known for its search engine Google, is a leader in technology and innovation, competing with companies like Microsoft and Amazon.
Jefferies analysts have increased their 12-month target price for Alphabet shares to $285, up from $230. This reflects Alphabet's rapid advancements in artificial intelligence (AI). The analysts highlighted the "untapped potential" of Google Gemini, suggesting that Google could transform its search capabilities into the "ultimate decision engine."
Features like Circle to Search and Google Lens enhance the search experience by offering multi-modality across browsers such as Chrome and Safari. The analysts believe that AI is not a zero-sum game and foresee Google as a leading copilot for consumers, particularly if it can integrate search, AI Overviews, and Gemini/AI Mode into a unified interface.
In a comparison of 10 prompts across Google Gemini, OpenAI ChatGPT, and Perplexity, the analysts found that while ChatGPT performed best overall, Gemini excelled in image generation. The stock for GOOGL is currently priced at $245.70, experiencing a change of $0.80, which is a 0.33% increase. The stock's price fluctuated between a low of $242.31 and a high of $246.81 during the day.
Over the past year, GOOGL has reached a high of $256 and a low of $140.53. The company's market capitalization stands at approximately $2.97 trillion. Today's trading volume for GOOGL is 21.66 million shares, indicating strong investor interest.
