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The Honest Company's Financial Performance Compared to Peers

The Honest Company, Inc. (NASDAQ:HNST) is a consumer goods company founded by actress Jessica Alba, focusing on eco-friendly and sustainable products, including baby, personal care, and household items. It competes with brands in the natural and organic product space, such as Oatly Group AB and Tattooed Chef, Inc.

In evaluating The Honest Company's financial performance, the Return on Invested Capital (ROIC) is 2.69%, while the Weighted Average Cost of Capital (WACC) is 14.06%. This results in a ROIC to WACC ratio of 0.19. This indicates that the company is not generating returns that exceed its cost of capital, which is a concern for investors.

Comparatively, Oatly Group AB has a ROIC of -27.13% and a WACC of 13.39%, leading to a ROIC to WACC ratio of -2.03. This negative ratio suggests that Oatly is struggling even more than The Honest Company in generating returns above its cost of capital.

Tattooed Chef, Inc. presents a more challenging scenario with a ROIC of -96.58%. The absence of available WACC data makes it difficult to calculate the ROIC to WACC ratio, but the negative ROIC indicates significant challenges in capital efficiency.

Corsair Gaming, Inc. has a ROIC of -6.61% and a WACC of 10.50%, resulting in a ROIC to WACC ratio of -0.63. Despite being negative, this is the highest among the peers, suggesting it is closer to breaking even in terms of generating returns relative to its cost of capital.

Published on: September 19, 2025