Celsius Holdings is an energy drink company that manages a portfolio of brands including Celsius, Alani Nu, and Rockstar. The company competes in the beverage sector against major players like Monster Beverage (NASDAQ: MNST) and PepsiCo (NASDAQ: PEP). It aims to hold a significant market position with its varied product offerings.
On August 6, 2026, Celsius Holdings shares fell sharply by 18.46% to close at $23.77. This stock decline followed the company's second-quarter earnings report. The trading volume for Celsius Holdings was unusually high at 43.2 million shares, far above its three-month average of 10.2 million, showing significant investor activity.
The report revealed sales of $818 million and adjusted earnings per share (EPS) of $0.36. EPS is a company's profit divided by its number of outstanding shares. As highlighted by Zacks, the reported EPS of $0.36 missed the consensus estimate of $0.42, and revenue also fell short of expectations by 7.4%.
Despite the misses, total revenue increased by approximately 11% from the previous year. According to MarketBeat's Q2 Earnings Call Highlights, this growth was driven by the Alani Nu and Rockstar brands. However, these gains were offset by a 12% sales decline in the company's core Celsius brand, raising concerns about its performance.
Following the stock's decline, Cristian Rios of Bernstein set a new price target for Celsius Holdings on August 7, 2026. The target of $26.00, set when the stock price was $23.77, suggests a potential upside of 9.38%. This indicates a belief that the stock may recover from its recent drop.
