Zeta Global Holdings Corp. (NYSE: ZETA) is a leading marketing technology company that helps businesses acquire and retain customers. The company has a market capitalization of around $4.88 billion. Its stock currently trades at $19.51, with a daily trading volume of 14.74 million shares and a 52-week range between $13.74 and $25.95.
On June 24, 2026, Goldman Sachs set a price target of $28.00 for Zeta Global Holdings Corp. This target suggests a potential upside of 43.52% from its price of $19.51 at the time. The analysis, which gave the stock a "Neutral" rating, was published by TheFly.
Recent developments support the company's valuation. Zeta Global Holdings Corp.'s stock price recently increased by 5.71% after it announced a major seven-year partnership with Palantir Technologies Inc. (NYSE: PLTR). This collaboration focuses on developing a new artificial intelligence (AI) infrastructure for marketing applications, which analysts see as a positive step for enterprise AI adoption.
The partnership combines Palantir Technologies Inc.'s Foundry platform with Zeta Global Holdings Corp.'s Data Cloud. This integration allows enterprise customers to connect their own data with real-time decision-making tools. The goal is to create a new framework for "agentic marketing," where AI systems automate and optimize marketing decisions securely.
For Zeta Global Holdings Corp., this deal is expected to open up access to Palantir Technologies Inc.'s customer base. This could lead to new clients and increased spending per customer. Ultimately, the collaboration is intended to fuel long-term growth and expand the company's profit margins over time.
