We are examining Jumia (NYSE: JMIA), a major e-commerce company operating across the African market. Jumia provides an online marketplace, a logistics network, and a payment service. Like many technology companies focused on growth, it faces challenges in reaching profitability while expanding its large and complex operations in emerging markets.
A key way to measure a company's performance is by comparing its Return on Invested Capital (ROIC) to its Weighted Average Cost of Capital (WACC). ROIC shows the profit a company earns from its investments. WACC is the average cost the company pays for its funding. If ROIC is higher than WACC, the company creates value for its shareholders.
Jumia's financial data shows a significant challenge. Its ROIC is -256.50%, while its WACC is 16.63%. This means the company is losing a large amount of money relative to the capital it has invested. The resulting ROIC to WACC ratio of -15.42 indicates that value is currently being destroyed, not created.
When compared to its peers, Jumia's performance stands out. Other growth-focused tech companies like Blink Charging Co. (NASDAQ: BLNK) and Workhorse Group Inc. (NASDAQ: WKHS) also show negative returns. This is common for businesses that are investing heavily to grow their market share and scale their operations for the future.
Among the peer group, fuboTV Inc. (NYSE: FUBO) shows the strongest capital efficiency. While its ROIC is also negative at -1.73%, it is much closer to covering its WACC of 7.43%. Its ROIC to WACC ratio of -0.23 is the best in the group, suggesting it is nearest to becoming profitable.
