Meta Platforms, Inc. (NASDAQ:META) is the parent of social media giants Facebook, Instagram, and WhatsApp. The company attracts billions of daily users, with most of its revenue coming from advertising. Meta Platforms is now exploring new subscription plans to diversify its income and rely less on fluctuating ad revenue.
On June 2, 2026, an analyst at Arete Research upgraded Meta Platforms stock to a 'Buy' rating from 'Neutral'. A new price target was set at $735.00. At the time, the stock was trading at $600.47, meaning the new target represents a potential upside of 22.4% for Meta Platforms' shares.
This optimistic target was set even as Meta Platforms stock recently fell. On June 1, shares dropped 5.1% to $600.47, contributing to an 8.9% decline year-to-date. As highlighted by Benzinga, this drop is likely part of a market rotation away from the Communication Services sector.
Despite the recent price drop, some analysis suggests Meta Platforms stock may be a good value. GF Value estimates Meta Platforms' fair value at $797.12, implying it trades at a significant 24.7% discount. The company also has a strong GF Score of 98 out of 100, suggesting good long-term return potential.
This outlook is tempered by recent insider activity, which saw $26.6 million in shares sold over the last three months with no reported buying. This comes as Meta Platforms plans to launch new subscription services to create recurring revenue and offer users premium features.
