On May 14, 2026, Roth Capital adjusted its price target for National Vision Holdings Inc. (NASDAQ: EYE). The firm lowered its target to $25.00 from $39.00. At the time, National Vision Holdings Inc. was trading at $17.43, meaning the new target still represents a potential 43.47% upside. National Vision is an optical retailer operating brands like America's Best and Eyeglass World.
This revision follows National Vision's first-quarter 2026 financial report. The report led to mixed results and caused the stock to hit a new 52-week low. National Vision's stock currently trades at $17.31, with a 52-week range between $14.75 and $30.02.
The report highlighted challenges, including a revenue miss and issues with a digital platform transition. It also noted lower traffic from self-pay customers. Following this, as highlighted by GlobeNewswire, the law firm Johnson Fistel began investigating potential securities law violations by National Vision.
Despite these issues, National Vision reported a solid 4.5% increase in adjusted comparable store sales. This metric measures sales growth in stores open for at least a year, showing underlying business health. The growth came from customers spending more on average and strong performance among managed care clients.
CEO Alex Wilkes described the quarter as "solid," stating National Vision's plan is improving growth and profitability. Management reaffirmed its financial guidance for the 2026 fiscal year. National Vision currently has a market capitalization of approximately $1.38 billion.
