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Wix (NASDAQ: WIX) Navigates Q1 Earnings Miss with AI Focus and Revenue Growth

Wix (NASDAQ: WIX) is a company that provides a popular web-building platform. It helps users create websites without needing to code. The company is also focusing on artificial intelligence (AI) innovation with its Wix Harmony and Base44 platforms, which include features like native AI assistants.

On May 13, 2026, the company’s quarterly earnings report shows an earnings per share (EPS) of $0.68. This number does not meet the consensus analyst estimate of $1.21. The miss is notable because, as highlighted by Zacks, analyst estimates had been revised upward by 28.2% in the prior 30 days.

Wix’s revenue for the quarter is $541.17 million, which also falls short of the analyst expectation of $544.04 million. Even with this miss, the revenue figure represents a 14% increase compared to the same quarter last year, indicating continued business growth.

This growth is supported by strong bookings, which reached $585 million, a 15% increase year-over-year. The company notes this is driven by a 46% increase in bookings from new user cohorts. In a major corporate action, Wix also repurchased approximately 30% of its outstanding shares in April.

The company's balance sheet shows a debt-to-equity ratio of -4.33. A negative ratio means a company's total liabilities are greater than its shareholder equity. This can sometimes happen after a company buys back a large number of its own shares.

Published on: May 13, 2026