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Telsey Advisory Boosts Price Target for Traeger (NYSE: COOK) on Strategic Optimism

Telsey Advisory has raised its price target for Traeger (NYSE: COOK) to $45.00 from $43.00. Traeger is a company that specializes in outdoor cooking, best known for its wood-pellet grills. The new target represents a potential 2.24% upside from the stock's price of $44.02 at the time, signaling analyst confidence in the company's strategy and market outlook.

This optimism comes even as Traeger reports a sharp revenue decline. First-quarter revenue fell 34.30% to $94.10 million. However, the company posted quarterly earnings of $1.49 per share. As highlighted by Zacks, this financial performance significantly beat estimates that had projected a loss of $2.70 per share for the quarter, a key takeaway from the recent earnings report.

Company executives state the revenue drop was planned and related to strategic channel decisions. CEO Jeremy Andrus emphasizes that underlying consumer demand is stronger than the revenue suggests. He points to "sell-through," the rate products are sold by retailers, as the clearest signal of business health, which is tracking above expectations for the outdoor cooking industry.

The company's cost-reduction program is also showing positive results. Traeger reported a net income of $2.90 million and an adjusted EBITDA of $17.30 million. EBITDA is a measure of a company's operating performance. This is supported by a positive free cash flow of $14.50 million, showing strong financial stability and effective cost management.

The market has reacted positively to the company's results and outlook. The stock price for Traeger recently increased by 6.37% to $43.98 per share. This price is well within its 52-week range of $20.91 to $110.50, reflecting renewed investor interest as the company enters its peak selling season, a crucial period for Traeger's stock performance.

Published on: May 12, 2026