Celsius Holdings Inc. (NASDAQ:CELH) is a prominent player in the Consumer Staples sector, known for its health-oriented energy drinks. The company has been making waves with its innovative products and strategic partnerships. Recently, Cowen & Co. maintained a "Buy" rating for CELH, with the stock priced at approximately $60.87 on September 2, 2025.
A significant development for Celsius is its partnership with PepsiCo, as discussed by CEO John Fieldly on CNBC's 'Squawk on the Street'. This collaboration has led to PepsiCo increasing its stake in Celsius through a $585 million deal. This strategic move allows Celsius to adopt a multi-portfolio approach, enhancing its growth prospects.
The impact of the PepsiCo partnership is evident in CELH's stock performance. The stock reached a 52-week high, trading at $62.72, a 5.1% increase, and peaking at $63.49. This surge follows a 17.3% rally post-earnings on August 7, contributing to a 140% rise in stock value since the start of the year. CELH is on track for its fourth consecutive weekly gain.
The news of the partnership has also sparked interest among options traders. A total of 23,000 CELH call options were traded, double the average intraday volume, compared to 7,426 puts. The most popular option is the weekly 8/29 64-strike call, with new positions being actively opened, indicating strong market interest.
Celsius Holdings is part of a group of 178 companies in the Consumer Staples sector, which is ranked #12 out of 16 in the Zacks Sector Rank. This ranking is based on earnings estimates and revisions, key indicators of a stock's potential to outperform. CELH's performance is compared to peers like Nestle SA (NSRGY), highlighting its relative success within the sector.
