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On Holding AG (NYSE:ONON) Maintains "Buy" Rating Amidst Revenue Guidance Concerns

On Holding AG (NYSE:ONON) is a prominent player in the athletic footwear and apparel industry, known for its innovative running shoes. The company has gained a strong market presence, competing with giants like Nike and Adidas. On March 3, 2026, BTIG reiterated its "Buy" rating for On Holding, maintaining its status as a large-cap top pick, with the stock priced at $43.87.

Despite the positive rating from BTIG, On Holding's stock experienced a decline following its fourth-quarter earnings report. The company reported adjusted earnings per share of $0.31, surpassing the 18-cent estimate, and net sales of $930.66 million, exceeding the $915.20 million forecast. However, the future revenue guidance fell short of expectations, causing investor concern.

On Holding projected its fiscal year 2026 net sales to exceed $4.30 billion, which was below the $4.59 billion anticipated by analysts. This discrepancy in revenue guidance led to a decrease in the stock price, which is now at $43.92, reflecting a 6.07% drop. The stock's trading range for the day was between $40.10 and $44.05.

Despite the disappointing revenue outlook, On Holding achieved a record fourth-quarter gross profit margin of 63.9%, an increase of 180 basis points from the previous year. The company expects a gross profit margin of at least 63% and an adjusted EBITDA margin between 18.5% and 19% for 2026. These figures highlight the company's strong operational performance.

Over the past year, ONON's stock has fluctuated between a high of $61.29 and a low of $34.38. The company has a market capitalization of approximately $14.5 billion, with a trading volume of 18.78 million shares. Despite the recent dip, On Holding's consistent outperformance of consensus revenue estimates over the past four quarters demonstrates its resilience in the competitive market.

Published on: March 3, 2026