Key takeaways
- On its second-quarter earnings call, held on Nov. 5, 2026, Ralph Lauren (RL) announced that it raised full-year guidance after quarterly revenue and profit beat internal targets.
- Ralph Lauren increased its Average Unit Retail (AUR), the average price paid per item, by 9% during the quarter.
- Marketing investments reached 8.6% of sales as Ralph Lauren funded major campaign activations.
Revenue in Asia grew 28% while sales in China increased over 35%. Average unit retail prices grew 9% following 12% growth last year.
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