Key takeaways

  • A sci-fi and robotics enthusiast, Bezos was convinced that consumers would have a robot in their home in the not-too-distant future.
  • The Amazon founder and then-CEO told a group of the company's top device executives to get to work on building one, and within a few years, the team came up with the $1,450 Astro.
  • Barclays forecast in a January report that the global market, which it currently values at $2 billion to $3 billion, could reach roughly $40 billion by 2035, or as high.

Amazon has formed a new home robot team and is hiring for a “new-to-world robot product,” according to CNBC's analysis of job posts. The company has tried to break into the consumer robotics market before with the launch of its $1450 Astro device in 2021, but the product never made it out of beta.

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