Key takeaways

  • McDonald's is testing new value menu offerings with an eye toward launching a new national value menu program in early 2027.
  • The fast-food giant has sought to counter slowing traffic in the U.S. as the company's quarterly earnings release on Wednesday revealed comparable sales in the U.S. declined 0.2% in the third…
  • McDonald's aims to ramp up to a global run rate above 5,000 restaurants per year in 2028.

McDonald's is testing new value menu constructs in 1,900 restaurants, with CEO Christopher Kempczinski eyeing a national launch in early 2027.

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