Key takeaways

  • The margin story rests on a 98% franchised target, and whether baseline traffic can carry that model through 2028 is still open.
  • On its third-quarter 2026 earnings call, held on Nov. 4, 2026, McDonald's (MCD) announced global comparable sales growth of 1.5% for the quarter.
  • Management is testing new everyday affordable meal options across 40% of U.S. restaurants to address entry-level pricing.

McDonald's tested new everyday value bundles across 1,900 U.S. restaurants. Specialty beverage orders increased average check sizes by about 50%.

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